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Win/Loss and Churn Analysis

Sometimes you win.
Sometimes you learn.

Você sabe o que está por trás dos seus deals ganhos e perdidos? A gente mostra.

Why win/loss?

Why you should analyze your business won and lost

is the increase in win rate that systematic implementation of win/loss insights tends to achieve within a year

(Source: Forrester)

In up to

sometimes, the business loss reasons reported in your CRM are wrong when compared to your customers' feedback

(Source: Forrester)

Our differences

Yours ideal partner for win/loss and churn analysis

Even though you can get information from your sales team and through your CRM, your customers will always be your best allies. Those who choose Voiss prioritize: 

Trusted Insights

We seek information you can trust, straight from the source: your customers.

Pipeline representation

We pay your customers to get them interested in talking to us and we get participation rates between 10% and 25%.

Transparent feedbacks

Our professionals talk to your clients on your behalf to avoid any type of bias and increase the scale of your Win/Loss program

Method Effort Scale Quality
Talk to your sales team Médio Ruim Médio
Analyze CRM notes (lost reason) Bom Bom Ruim
Watch meeting recordings Ruim Ruim Médio
You talk to customers Muito ruim Ruim Bom
Voiss Bom Bom Bom
Benefits

Insights that impact all parts of your business

Systematically uncover the reasons why you are closing or losing deals and use the insights to generate revenue and inform strategic decision-making across multiple teams:

Sales

Optimize the effectiveness of your salespeople, develop your team and increase your win rates

Product Marketing

Use the voice of the customer to guide strategic decisions on targeting, messaging, positioning, competitive differentiation, pricing, and product.

Revenue Operations

Find win rate optimization paths backed by data you can trust.

Marketing

Learn about your customer to create content that connects with your target audience and increases your brand awareness.

Product

Gain insights to optimize your current product, develop new features and integrations, and effectively prioritize your roadmap.

Strategic Insights 

Calculate incremental gain of revenue you can get from us

Win rate increase:  
Win rate após Win Loss:  
Incremental Revenue:  

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