Strategic Insights for Business Decisions that Drive Your Growth.
No B2B, raramente uma venda acontece porque uma única pessoa decidiu sozinha. Processos de compra são mais longos, envolvem riscos maiores e costumam passar por diferentes níveis de validação. Ainda
A Inteligência Artificial deixou de ser uma promessa distante para se tornar uma aliada direta dos times comerciais. Em 2026, falar sobre como vender com IA já não é discutir
O universo de vendas B2B está no meio de uma transformação profunda. À medida que entramos em 2026, os times comerciais enfrentam não apenas mudanças tecnológicas, mas também novas expectativas
For a long time, B2B decisions were treated as essentially rational: price, functionality, ROI, and operational efficiency. But the reality shown by dentsu's B2B Superpowers Index 2024 research reveals a...
B2B sales have never been simple, and in recent years they have become even more complex. Long cycles, multiple decision-makers, increasingly similar solutions, and better-informed buyers have made the process even more challenging.
A good sales pitch is not just a well-articulated presentation; it's the bridge between the customer's perception and the real value of your solution. In a given scenario...
Paid traffic is undoubtedly a powerful lever for accelerating results in technology, especially when we're talking about a SaaS business model. It creates visibility, generates initial traction, and...
2025 was the year that companies with complex sales discovered the cost of guesswork. Even with more advanced technologies, real-time data, and automated processes, many teams...
Starting a SaaS business always seems, at first glance, like a simple equation: create a recurring solution, find product-market fit, and then scale. But those already in the game...
