Strategic Insights for Business Decisions that Drive Your Growth.
Reduzir churn é um desafio constante para empresas B2B que lidam com vendas complexas. Diferente de negócios com ciclo curto e ticket baixo, aqui a jornada de compra envolve múltiplos
If there's one metric that keeps digital business managers and B2B companies up at night, it's the churn rate. In a scenario where acquiring new customers is crucial...
Almost every team talks about "listening to the customer." But in practice, this often boils down to an NPS (Net Promoter Score) survey sent at the end of the journey, and
Win-loss analysis is a methodology that investigates why some sales opportunities are won and others are lost. In other words, it seeks to understand in depth the...
